Once you're on the festival circuit with your own film, as we have been, you start to think about your film's life after the festival circuit, in particular how you're going to get distribution for your film.
I recently interviewed Carl MacKenzie, founder and director of the Chelmsford Film Festival in the UK. He had contacted me and wanted to share his experience starting a festival geared towards fiercely independent filmmakers, including microbudgets.
Filmmaking is about many things - art, commerce, storytelling. It's also about building community and consciously shaping the way that audiences see the world. All these elements are central to how the Craft Film Festival in Barcelona sees its mission.
Got the "I'm not in Sundance this year...again" blues? Well, here's an attempt to perk you up by pointing you towards festivals that are possible - and don't require a sales agent or big name producer to get you in.
You've completed your film and you're ready to share it with the world! Your first step might be to try and embark on the festival circuit. But how does a microbudget filmmaker make the most of a festival strategy?
You can get your film up on DIY platforms like Gumroad or even up on major platforms like Amazon Prime. But how do you get people to watch your film?
I had a chance to talk to Matt Garman about his experience marketing and distributing his feature film. This is interesting not because he got rich but what worked for him and what didn't and how he got some limited play based on very little work.
Last week I talked about how you need to focus on niche audiences in order to get more bang for your buck. This week I wanted to show how to do that through Facebook.
Previously I discussed the various distribution options for Microbudget Feature films and I noted that by and large the question of distribution has been solved for filmmakers. However, the big question mark we still face is marketing.
So, you've completed your film and taken it where you can on the festival route (or not). Now what? How do you get it out there so people can see your beautiful baby - and maybe you can recoup some of what you spent on it?
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