Once you're on the festival circuit with your own film, as we have been, you start to think about your film's life after the festival circuit, in particular how you're going to get distribution for your film.
You can get your film up on DIY platforms like Gumroad or even up on major platforms like Amazon Prime. But how do you get people to watch your film?
I had a chance to talk to Matt Garman about his experience marketing and distributing his feature film. This is interesting not because he got rich but what worked for him and what didn't and how he got some limited play based on very little work.
Previously I discussed the various distribution options for Microbudget Feature films and I noted that by and large the question of distribution has been solved for filmmakers. However, the big question mark we still face is marketing.
So, you've completed your film and taken it where you can on the festival route (or not). Now what? How do you get it out there so people can see your beautiful baby - and maybe you can recoup some of what you spent on it?
When I announced a little while ago that our first film had gotten distribution on Amazon (and now in China!) I received some emails asking me about the "nightmare of deliverables" and what I meant by that.
Recently I posted on my wall an article about the new distribution landscape as a result of Netflix and Amazon, which have been snapping up content at a remarkable rate. Of course, for microbudget filmmakers this seems like the best time to be making movies and getting people to watch it and getting some payment for their efforts.
I get a lot of questions about marketing & distribution. It's no wonder: who wants to go to all the trouble of making a feature film and have it watched by 10 people.
Scott Hansen shares the story of how they made The Possession Experiment for $35K and have gone on to sell it internationally to major distributors in 25 territories. This interview is rich with details and information, invaluable for any microbudget filmmaker.
Click on the image