Once you're on the festival circuit with your own film, as we have been, you start to think about your film's life after the festival circuit, in particular how you're going to get distribution for your film.
You've completed your film and you're ready to share it with the world! Your first step might be to try and embark on the festival circuit. But how does a microbudget filmmaker make the most of a festival strategy?
You can get your film up on DIY platforms like Gumroad or even up on major platforms like Amazon Prime. But how do you get people to watch your film?
I had a chance to talk to Matt Garman about his experience marketing and distributing his feature film. This is interesting not because he got rich but what worked for him and what didn't and how he got some limited play based on very little work.
Last week I talked about how you need to focus on niche audiences in order to get more bang for your buck. This week I wanted to show how to do that through Facebook.
Previously I discussed the various distribution options for Microbudget Feature films and I noted that by and large the question of distribution has been solved for filmmakers. However, the big question mark we still face is marketing.
Recently I posted on my wall an article about the new distribution landscape as a result of Netflix and Amazon, which have been snapping up content at a remarkable rate. Of course, for microbudget filmmakers this seems like the best time to be making movies and getting people to watch it and getting some payment for their efforts.
I get a lot of questions about marketing & distribution. It's no wonder: who wants to go to all the trouble of making a feature film and have it watched by 10 people.
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