You've completed your film and you're ready to share it with the world! Your first step might be to try and embark on the festival circuit. But how does a microbudget filmmaker make the most of a festival strategy?
You can get your film up on DIY platforms like Gumroad or even up on major platforms like Amazon Prime. But how do you get people to watch your film?
Last week I talked about how you need to focus on niche audiences in order to get more bang for your buck. This week I wanted to show how to do that through Facebook.
Previously I discussed the various distribution options for Microbudget Feature films and I noted that by and large the question of distribution has been solved for filmmakers. However, the big question mark we still face is marketing.
So, you've completed your film and taken it where you can on the festival route (or not). Now what? How do you get it out there so people can see your beautiful baby - and maybe you can recoup some of what you spent on it?
When I announced a little while ago that our first film had gotten distribution on Amazon (and now in China!) I received some emails asking me about the "nightmare of deliverables" and what I meant by that.
In the first FAQ, I explained the motivation behind the Launchpad program AND how it works. In this one I wanted to answer another question: why am I doing this?
Indiewire has published a post-Cannes article about the future of cinema in the age of Netflix & Amazon that is worth a read because this is something that will be important for microbudget feature filmmakers.
Over the last four months I've been working closely with a group of filmmakers in an intense microbudget screenwriting bootcamp and competition called The $2500 Microbudget Launchpad.
Recently I posted on my wall an article about the new distribution landscape as a result of Netflix and Amazon, which have been snapping up content at a remarkable rate. Of course, for microbudget filmmakers this seems like the best time to be making movies and getting people to watch it and getting some payment for their efforts.
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